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Logo – visual meaning The main elements of the logo are the four heart motifs. These are the four-leafed clover, which is a symbol of luck. In the very center there is a point, what symbolizes the valuable content: like a pearl. I designed this logo for a company, that trades in water and natural […]

Logo – visual meaning

The main elements of the logo are the four heart motifs.
These are the four-leafed clover, which is a symbol of luck.
In the very center there is a point, what symbolizes
the valuable content: like a pearl. I designed this logo for a company,
that trades in water and natural food. Fortuo means good luck.

The main colours of the logo are navy blue and white which give a really
stylish appearance. In the very center there is a drop of orange,
what is a complemeter colour couple of the blue.

This font based on the letterforms of capitalis monumentalis
or Roman square capitals, as used for the inscription
at the base of Trajan’s Column from which the typeface takes its name.
So, it is very classical, elegant and easy to read.

The logo in its entirety gives a classic, forever fashionable, elegant look.

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