Georgie KAPALA

Graphic Designer, illustrator, artist

Ever since I was a child I have been interested in drawing. After graduating from the Hungarian High School of Art, I attended the Hungarian Academy of Fine Arts, where I attained a university degree in graphic design.
I have worked as an art director at several international advertising agencies (Ammurati Puris Lintas, Publicis, BBDO, Lowe GGK). More recently I create personalized graphic works for my clients at my own studio.
I designed and illustrated Elek Benedek’s Magic Lamp Book of Fables series (Scolar Press) which has sold over 10 thousand copies.
Since 2006, I have been using needle point as a medium to represent personal technical images (X-ray, CT, retinal scan) to manifest a sense of identity that gives way to both personal meaning and irony. Currently, I am researching information storage structures and finding ways to translate them into needlepoint images.


    1986 - 1990 Hungarian High School of Art
    2000 Diploma work, University of Fine Arts, Graphic Design


    1997-1998 Ammirati Puris Lintas Budapest, art director
    Main clients: Nestlé, Unilever, Johnson’s baby, Bosch
    1998-1999 Publicis Budapest, art director
    Main clients: Renault, BONAQUA, Vegeta
    1999 BBDO Budapest, art director
    Main clients: Pickwick, Lays, Dr. Oetker, Whiskas
    2000-2004 Lowe GGK, art director
    Main clients: Gyermelyi, Adidas, Rexona, Nestlé, Unilever, Bosch
    2006-2008 Proximity Budapest, BBDO, senior art director
    Main clients: AsiaCenter, Wrigley’s Orbit Mosolymozgalom
    2008, 2009 Scolar Publishing House
    Benedek Elek: Gold and Silver Fairy tales design and illustrations
    2010 Sylva Agency, senior art director
    Main clients: Weltauto, Porsche, Vodafone, Magyar Posta
    2010- Lecturer, Budapest ADSchool.
    2011- Freelance graphic designer, art director and illustrator
    Main clients:
    Scolar Publishing House – Fairy tales book design series, illustrations, book covers KapcsolatDinamika – logo, corporate identity
    Fonte Libra mineral water image campaign – billboards, prints, mobile app, website, positioning
    Bibendum – logo, corporate identity, label design
    Fonte Verde – logo, corporate identitybrand building, communication, social media
    PAHA (Palo Alto Historical Association, News, California) – graphic design
    Inka Grill restaurant – corporate identity
    Angolpalánta Montessory Kindergarden – corporate identity, Alvinci Partners, social media communication


    2006-2007 Manager’s Educational Institute of Moholy Nagy University, “Theory and practice of advertising”
    2008 Budapest ADSchool, “Theory and practice of advertising”
    2010 Tudáshíd Academy Térpszichológia Szak, “World of Mandalas”


    1997 KREAT-ívek competition 3rd place
    1997 Theatrical Poster Competition 3rd place
    2001 Golden Blade – TVC: Pickwick
    2001 Golden Blade – Press advertising: Whiskas
    2001 Brazen Blade – Press advertising: Whiskas

Group Exhibitions

    2009 Hungarian Museum of Applied Arts – The Art of Stitching
    2006 2008 Debrecen, Kölcsey Center – National Summer Exhibition
    2008, 2006, 1999, 1997 Munkácsy Mihály Museum, Békéscsaba – Graphic Design Biennale
    1999 Kunsthalle – Applied Art
    1998 Hungarian Museum of Applied Arts – Creatives Competition - Award Winning Works Exhibition
    1997 Hungarian National Gallery – Digital Graphics Biennale


Fine Art

    2022 BudaTower Gallery, Budapest – From my retina and beyond, needlepoint images
    2013 Óbudai Társaskör, INSIDE-OUTSIDE, needlepoint images
    2007 Szentendre, ArtUnio Kortárs Galéria – CircleConcept
    2006 Budapest, Óbudai Pincegaléria, Zichy Castle – ChampagneDogs



    2017 Szécsény, Forgách Castle, Kubinyi Ferenc Museum – Fairy Tales and Mandalas
    2016 Budapest, Central Szabó Ervin Library – Fairy Tales and Mandalas
    2012 Budapest, Szent Lukács Gyógyfürdő Ivócsarnoka – Ink Paintings
    2011 Budapest, MKA (Hungarian Cultural Foundation) – Fables and Mandalas
    2011 Ispra, organized by Hungarian Consulate of Milan – Illustrations for children’s books
    2010 Budapest, Bábszínház – Illustrations for children’s books
    2009 Budapest Central Szabó Ervin könyvtár – Illustrations for Golden Book of Fables
    2006 Stuttgart, Stadttelbücherei Plieningen – Illustrations for children’s books